The First Church of Disney
My Rhetoric and Pop Culture large lecture is winding up. I ask students to engage in a critical/creative/performance group project to round out the course. I am again blown away by one or two stellar projects.
A good bit of the course attempts to tease out the significance of the brand when it comes to pop culture - especially the "megabrand," which colonizes a segment of the lifeworld. As such, one group decided to do a performance piece outside the student union, the Tate Center, where a lot of the touring campus preachers do their thing. Instead, this group performed a 25min sermon extolling the virtues of Disney as a spiritual path - complete with communion, blessings, and stories of the "promised land" (Celebration, FL). They call themselves the "Mickey Mousenaries," and you can find video of the performance here. You won't be disappointed. (The full 25min, 110MB windows media file is available, too.)
You can find the entire list of project links here.
A good bit of the course attempts to tease out the significance of the brand when it comes to pop culture - especially the "megabrand," which colonizes a segment of the lifeworld. As such, one group decided to do a performance piece outside the student union, the Tate Center, where a lot of the touring campus preachers do their thing. Instead, this group performed a 25min sermon extolling the virtues of Disney as a spiritual path - complete with communion, blessings, and stories of the "promised land" (Celebration, FL). They call themselves the "Mickey Mousenaries," and you can find video of the performance here. You won't be disappointed. (The full 25min, 110MB windows media file is available, too.)
You can find the entire list of project links here.
posted by thebaffler at 11:01 PM
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